Online Launch Campaign: Opt-In to Program Conversion.
Project Overview:
This project supported a multi-day online challenge and high-ticket program launch targeting aspiring authors. I designed both an opt-in landing page and a long-form sales page, as well as branded visual assets including both logos, to promote the campaign across channels. My role was to translate a 12-page sales letter and promotional messaging into a cohesive, conversion-focused user experience, while maintaining a clear, engaging, and brand-consistent aesthetic.
Design Strategy:
To ensure a smooth user journey from first touch to final conversion, I implemented:
Visually structured content to improve readability and flow
Eye-catching design elements to engage readers and break up long sections of copy
Strategically highlighted key phrases to support skim-readers
Custom-designed logos and branding to unify all campaign touchpoints
Clean CTAs and logical progression between the opt-in and program pages
The opt-in page served as a teaser for the offer, designed to build excitement and encourage sign-ups, while the long-form program page converted interest into purchases.
Campaign Performance:
500–700 opt-ins generated through promotional channels
35% show-up rate for the free event
40 program sales total, with:
30 conversions directly from the webinar
10+ conversions from post-event follow-up and landing page traffic
Attribution tracking was set up through unique links shared via:
Facebook Ads
Organic social media
Email blasts
Company website
Platform & Tools Used:
Landing Pages: HubSpot
Design & Branding: Adobe Photoshop
Visual Assets: Unsplash
Online Launch Opt-In Page
See Design Details Below
Long Form Sales Page
See Design Details Below
Online Launch Opt-In Page
Hero & Challenge Details >>> Introduces the challenge with clear branding, dates, times, and speaker images to quickly establish trust and encourage signup.
What You’ll Learn >>> Breaks down key benefits in a bold, icon-driven layout to show the transformation available through this free experience.
Social Proof & Signup Form >>> Includes host bios, real testimonials, and a user-friendly form—all aligned with brand colors and tone for conversion.
From Sign-up to Sale
This campaign started with an opt-in page for a 3-day challenge, designed to build curiosity and gather leads. From there, participants were invited into the full program through a long-form sales page. Below, you’ll see how each part of the funnel was visually and strategically designed to guide users from interest to enrollment.
Long Form Sales Page
1. Hero & Offer Overview >>> Introduces the Inspired Writer experience with immediate emotional clarity and a bold call-to-action. Establishes trust and sets the tone for soulful transformation.
2. Message Clarity & Program Impact >>> Outlines what participants will receive on a deep level—clarity, confidence, and connection to purpose—while guiding users toward commitment.
3. The Power of Becoming an Author >>> Illustrates the tangible benefits of writing a book, including passive income, higher credibility, and career transformation.
4. What Makes This Program Different >>> Differentiates the offer by removing traditional writing course barriers and positioning the program as spiritually grounded and results-focused.
5. Author Success Stories >>> Real-world outcomes showcase credibility, transformation, and the emotional impact of becoming a published author.
6. Program Structure & Curriculum >>> Clear, scannable breakdown of the three stages (plus bonus!) of the program. Highlights strategic pacing and delivery for maximum results.
7. Investment Details & Final CTA >>> Addresses common objections, presents pricing and savings options, and closes with a grounded emotional appeal.
8. Frequently Asked Questions >>> Answers top concerns around clarity, value, and editing support—reinforcing trust while nudging visitors toward action.
Branded visuals were created for multi-channel promotion, supporting awareness across Facebook and Instagram.
Social Media Campaign
I led the design for both the opt-in and sales pages, translating a 12-page sales letter into a clear, engaging user journey. I also created both the challenge logo and full program logo to ensure visual cohesion, and developed branded visuals to align messaging across all touchpoints.